I came into this week’s readings with a unique perspective. As the owner of a sports media company, I interact with digital platforms every day. I’m used to managing brands, keeping engagement, and understanding the algorithm. Reviewing the BC Post-Secondary Digital Literacy Framework made me look at digital skills from a totally different angle, focusing more on ethics and accessibility. 

Assessment

In my work life, I have strongly developed skills in several of the competencies mentioned in the framework, specifically Digital Communication and Collaboration. 

• My Experience: Building a media brand requires a high level of understanding in both digital communication and collaboration. I have to communicate through many online sources such as instagram, zoom, slack, teams etc. I collaborate with others to discuss upcoming posting plans as well. 

Below are some examples of my recent work, including media coverage for the Uvic Men’s Basketball team:

Link to Pictures

 

The framework challenged me to think about digital equity and inclusion in my work. In business, we often focus on a “target demographic”, for me this is 10-25 year olds who enjoy sports, or street wear typically. However, the BC Framework emphasizes that digital literacy means accessibility for everyone. I realized I can do more to implement accessible design (like using larger, high-contrast text) not just in my coursework, but within my own company’s output. This moves my literacy from “commercial success” to “social responsibility.”

Real world example: Me and my team manage media for primetime (the largest tournament company in Canada) and we realized that our championship graphics were actually quite hard for some people to read because of the font size and style. We made the call to change the design to be clearer and allow everyone to engage in our content. 

Week 4 (assignment 2 reflection)